How to Build a Successful Brand.

Learn the common characteristics of all successful brands, the difference between your personal brand and your business brand, and how to build each one.

You'll learn how your employees affect your brand image, and how to leverage gamification to spice up your brand as well as audience engagement.

How Are Your Employees Marketing You?
Your employees are a direct reflection of your business. So, do you know what they’re doing when they’re representing it? This article discusses the common pitfalls of employee actions that cause negative brand perception, and how to avoid them.

How to Become a Great Brand Journalist to Augment Your Content Marketing Strategy
Brand journalism is rising in popularity as a way to augment existing content strategies. This article covers the who, what, when, where, and why of brand journalism so you can implement it within your strategy.

How to Create and Implement a Branding Strategy
Brands are loved, recognized, and appreciated. Businesses without brands have no personality, no distinction, no recognition. That’s why it’s vital to devise and implement a branding strategy. This guide will walk you through the steps necessary to do just that.

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