Social Signals Are “Backlinks” of the Future

BY Chris Guthrie

For years, Marketers have been jockeying for page #1 rankings, focused solely on backlinks.

Well guess what...
The future of SEO has EVOLVED and making a major shift towards CONTENT and SOCIAL SHARING.


Google and other search engines have realized that people LOVE to share content via social media.
...and that measuring engagement, social sharing and social signal diversity is a better indication
of what is quality content and worth of high organic rankings.

- Share buttons (like, recommend, tweet, bookmark, etc.)
- Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.)
- Social commenting


Which means that Social Signal monitoring is the NEW backlink monitoring for SEO.

Which is why Marketers NEED to Check out WPSocialTracker:
http://chrisloves.com/signaltracker

WPSocialTracker is a social signal monitoring dashboard that will allow you to easily monitor social signal/sharing across your website and individual posts for the most popular sharing sites like...

- Facebook
- Twitter
- StumbleUpon
- Pinterest
- Google+
- Delicious
- LinkedIn


Its by far the easiest way to monitor your social sharing effectiveness between you and your competitors.

How To Find Profitable Amazon Niches

BY Chris Guthrie
The most important step in building a successful and profitable website is keyword research. Now in 2013 there continues to be more competition among niches. This is precisely why you need a tool that can help you find low competition niches in minutes!
(Doing this process manually can take hours to find the right niche)
  
Watch a demo of Long Tail Pro:
http://chrisloves.com/longtailpro
 
Spencer (Long Tail Pro creator) currently generates thousands of dollars per month from Adsense with niche websites and even though Google made massive changes in 2012 to their search engine Spencer is still doing well. So I did a bonus interview with him that you'll get access to after picking up Long Tail Pro. In this interview he shares the niche website strategies he's using for 2013.

BonusPress Demo Plus my *secret* traffic method

BY Dave Guindon
I just uploaded a new short video where I show you a powerful method for increasing
affiliate commission ...
AND .. and secret traffic method to get "Buyer" leads from other people's email lists!
.. I also show you how to prevent others from stealing your leads as well!

Interesting new approach to "wiggle" higher conversions?

BY Dave Guindon
I recently saw this brand new approach to increasing your WordPress blog's conversion rates!
The idea is actually very simple ...BUT impressively innovative!
 ... it's a WordPress plugin called:
 "WP Sore Thumb" ... funny name lol
 
This plugin uses some attention-grabbing effects that your visitors CANNOT MISS
 - shaking, flashing, bouncing, pulsing, swinging, wiggling, and more!
So, if you have a WordPress blog, or working on getting one ...
 .. then, this new plugin offers a fresh new approach to getting higher conversion rates from your blogs!
Also .. this is a PERFECT fit for your Amazon affiliate blogs!
Simply install the plugin, and quickly turn your Amazon affiliate ads into fresh new attention-grabbing ads!

Found a simple trick to increase leads by 2,500%

BY Dave Guindon
Learn about attracting traffic by using Squeeze Pages. 
This is absolutely AMAZING !! ..
I stumbled across a squeeze page template that has increased my leads by 2,500%!
 
I was able to revive a dead web site from getting 25 leads per month ...
 to getting over 25 leads Per DAY!!!! 
 .. and now I am slapping myself in the face for now doing this years ago!
I probably left thousands of dollars on the table .. simply because I didn't try this simple little trick!

How to Make Your Website More Mobile-Friendly

BY Barbara Findlay Schenck

Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens.

"Nearly every business needs to adapt to reach consumers effectively on any screen," says Janine Warner, a globally recognized digital design and Internet trends consultant who I caught up with on her way to Abu Dhabi, where she took the World Summit Award stage to share multiple-screen strategies before a vast audience of international mobile specialists.

"There are two basic strategies for building websites that display well on all devices: responsive and adaptive," she explains. "And responsive sites are the best bet for most small businesses." Following is a translation of what that lingo-laden sentence means, along with key steps your business should be taking.

At a minimum, adjust your existing site for today's Web users. No business can afford to ignore the fact that more than a billion people primarily access the Web from mobile devices. Even if you're not ready to rebuild your site for optimal display on all devices, at least take one of the following two steps:

Simplify your site design.
Pull up your website on a smartphone (or view it on the Google PageSpeed Insights) and you'll probably see the need for design changes. To display well on mobile, Warner recommends simpler page designs, large font sizes, critical information placed "above the fold," and big, touchable buttons that are fat-finger-proof. Minimally, she says, "You'll go a long way toward delivering key information on any device simply by putting your name, phone number and a link to a map at the top left of your home page where it is easy to find."

Create a mobile version of your site.
As an alternative to editing your website, you can create a parallel version, using mobile-site-design services, many of which are free or low cost. "But there are tradeoffs," Warner says. "If your mobile site has a second URL, such as one with a .m subdomain, search engines may or may not find it." Both Bing and Google advocate a one-URL approach for findability and search engine optimization. "Still, if you love your site or can't afford to rebuild it, creating a mobile site that links to your main site isn't the worst strategy," Warner says. "The worst strategy is to ignore your mobile audience altogether."

Better yet, rebuild your site for display on any device.
Here's where the terms adaptive and responsive site design come into play:

Adaptive design is the high end of website design. It's used by big companies that invest -- heavily -- to reach the largest possible online audience. "American Airlines is a good example," Warner says, explaining that adaptive design "detects and identifies the user's device and then generates a page matched to the device capabilities."

Responsive design is a more affordable solution that uses CSS (Cascading Style Sheets) technology to create a single version of a website that auto-adjusts to display properly on all devices except the oldest cellphones. "A responsive site allows you to reach the most active Web audience," Warner says. As an example, she pulls up the site of The Boston Globe, clicks on the right edge of the browser window and drags to the left, shrinking the page from full screen to an area the size of a smartphone. No matter how small she makes the display area, the Globe's responsive design looks good and is easy to read.

Commit to future-proof your website
As you prepare to make long-delayed investments in your business, put website redesign high on your list so you'll be ready to reach consumers via their phones, tablets, PCs, TVs or, soon, refrigerator doors, bathroom mirrors and more.

Even DIY platforms, ranging from GoDaddy.com to WordPress and many in between, are starting to offer designs that work on a variety of screen sizes. "Just be sure the theme you use is labeled responsive," Warner says.

Alternatively, she says that for a few thousand dollars or more, a professional designer can create a good custom website, "unless the designer doesn't know the term responsive, in which case you need a different designer."

Finally, once you get the technology right, turn your attention to creating great website content. "Remember," Warner says, "that especially on mobile devices, people access your website for three reasons: to save time, to connect with others and to waste time. So give them quick and easy access, put your contact information front and center, give them links to maps and directions, and then add video or other amusements to keep them on your site for as long as they want to stay."

That's how to future-proof your site.

6 Tips for Taking Your Video Ad Content Mobile

BY Matthew Toren

Make it snappy.
Moving your ads to the small screen means you’ll need a laser-focused message. Keep your mobile ad campaign short, engaging and low-key. Also, if text is required, make sure the font is readable and avoid images that require scrolling.

Placement is key.
While ads have generally been at the beginning or end of a video, YouTube recently enabled 'mid-roll' ads, meaning channels are allowing advertisers to play ads during a video. This new format could make sense for you, depending on your objective. For instance, placing your ad before a video will produce the most impressions, ads at the end will garner the highest click through rate and mid-roll ads will have the highest completion, according to the 2012 Adobe Digital Index.

Find your audience.
If you are looking to provide your mobile ads on a video platform like YouTube, scope out your target demographic. Users subscribe to a channel which provides consistently entertaining content that suits their needs. Use the demographic information of a channel to pinpoint channels that best fit your target. Once live, take advantage of analytical tools on the video platform.

Leave them with a smile.
People smile for many different reasons and the ability to capitalize on a happy emotion in a short amount of time, could lead to a lasting impression. Try to incorporate humor, an inspirational tale, an emotional moment or a slice of entertainment for impact.

Social media is only a tap away.
Mobile devices and social media go hand-in-hand. Make sure you have sharing components integrated into your video that allows users to post on social media networks, embed in their blogs and email to others.

Skip the Flash!
For content you want to release for mobile users, forget Flash. Back in 2011, Adobe announced it will not support a Flash Player plug-in for mobile, resulting in Flash videos not being accessible on smartphones and tables. Instead, opt for HTML5, as it will allow for resizing across various mobile devices.




How to Determine Which Social Media Network Fits Your Business

BY Jayson DeMers

There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly come to mind. These are obviously important, but choosing the network that caters to your target audience is equally important.

Since there can be a disparity in terms of user demographic on different social media sites, you should understand which network best fits your business before launching a full blown campaign. Here is a rundown of the demographic of some of the most popular networks to help you choose which one to use.

Facebook and Twitter
These two heavyweights are at the top of most marketers to-do list, and rightfully so. With Facebook recently surpassing one billion total users worldwide, it can be used by marketers to reach consumers in nearly any industry. Twitter isn’t all that far behind with over 500 million users that also are seeking content in a multitude of niches. Consequently, both Facebook and Twitter tend to be great places to start your campaign and test the waters.

If your business has a broad demographic, you should be able to effectively reach your audience. The same thing can be said even if you have a relatively small demographic, and you’re trying to zone in on a smaller segment of the population. Regardless of your industry, you should be able to bring exposure to your business and establish a community around it.

While creating a presence on both of these networks is applicable for nearly any business, Facebook can be even more advantageous when you’re looking to reach females between the ages of 18 and 29. According to CMS Wire, the vast majority of Facebook users are women and young adults, which makes it ideal if this is your business’s main demographic.

When it comes to Twitter, it’s also popular with a young audience between the ages of 18 and 29. A large part of its user base is comprised of African Americans and individuals living in densely populated, urban areas.

Google+
Although this network didn’t receive all that much attention a few years ago, it’s seen steady growth and currently has over 500 million users. Unlike Facebook and Twitter which have a relatively balanced gender demographic, Google+ is heavily favored by males. According to Social Statistics, nearly 70 percent of total users are male, which makes it the perfect network if your business focuses on this demographic.

Taking it one step further, the majority of the users are fairly well educated with many having a background in technology based fields like web development and software engineering. Nearly 44 percent are single and nearly 42 percent are looking for friends. As a result, launching a marketing campaign on Google+ could serve you well if your company offers a product or service that appeals to men that fall into these categories.

LinkedIn
If you’re looking to grow your business and gain B2B networking opportunities, LinkedIn is an effective way to do so. Unlike many other social media sites that are more casual in nature, this one is more designed for educated professionals that are looking to advance their careers. According to statistics by Quantcast, the majority of users have earned either a bachelor’s degree or completed grad school. Male users outweigh females, and a large percentage of them have no children.

LinkedIn users also tend to earn considerably more money than those on other networks. For instance, individuals earning over $150,000 annually account for the largest number of users. Not far behind are individuals earning between $100,000 and $150,000.

Another factor that differentiates this network from others is the average age of its users. Unlike many that cater to a younger demographic, LinkedIn users are typically older and range between 25 to 64 years of age. If you want to connect with an audience that is well-to-do and mainly consists of business professionals, this can be the perfect resource.

Pinterest
This social media site has really gained a lot of momentum in the past couple of years. While it pales in comparison to the user base of Facebook and Twitter, it’s seen plenty of growth since its conception and could be a major contender in the near future. The concept of Pinterest is incredibly simple, which involves “pinning” images onto boards.

This simplicity combined with its eye appealing aesthetic probably accounts for the success it has seen. Like Google+, Pinterest also has a significant disparity in terms of gender. The difference is that it swings the other way and has a massive female user base of around 72 percent.

Most users are relatively educated and have either attended college or have at least a bachelor’s degree. Users are primarily Caucasian and between the ages of 18 and 50. Going even deeper, the top geographic location of Pinterest is the south east United States including states like Alabama, Tennessee and Mississippi. Due to the large volume of females who use this network, some of the most widely shared content is based in the following niches.

    Cooking and recipes
    Arts and crafts
    Clothing and fashion
    Home d├ęcor
    Home design
    Gifts

If your business focuses on any of these areas, Pinterest can be a potential gold mine. Since this site is image centric, it’s a great resource for displaying pictures of your products or services in action. It’s also possible to achieve a level of virality on this network because of the ease with which users can share content.

Tumblr
Many business owners have heard of this site, but aren’t necessarily sure how it can fit in with their marketing campaign. In a nutshell, Tumblr is a microblogging site that allows users to share a variety of content including text, images, audio and links. They can upload their own original content or re-blog content from other users. It has an incredibly easy to use interface which many people find appealing and has contributed to Tumblr’s success. While you could consider this network in its early stages, more and more legitimate brands like IBM and J Crew are taking the time to build their presence on it.

The most noticeable aspect of this site is its young audience. If you’re in a business that’s looking to reach people over the age of 35, then Tumblr isn’t for you. However, if you’re mainly looking to connect with consumers between 13 and 25, you should definitely consider this network. One of the most interesting statistics is that more young people in this age group now use Tumblr than Facebook. According to The Real Time Report, 61 percent of teens and 57 percent of young adults use Tumblr regularly, while only 55 percent of teens and 52 percent of young adults use Facebook regularly.

While it’s not completely clear why Tumblr is so popular among young people, it’s suspected that it relates to the fact that most parents aren’t using the site. Consequently, teens and young adults can use it without their parents constantly keeping tabs like they can on Facebook and other more notable networks. If your business offers a product or service that’s youth oriented, Tumblr can be an excellent choice. The best part is that competition is likely to be minimal for at least a few years.