TOP AUCTION TOOLS

Tips for Raising Your Margins & Profits on eBay

The following information was sent from eBay's
marketing people and we wanted to share it
with you.

Use Optional Features

A recent study by the Parthenon Group indicated
how powerful eBay's optional features were in
raising margins & profits on eBay.*

Bold featuring increases final price by 24% and
bids by 23% on average (the most effective feature
overall for the $1.00 cost).

Highlighting increases final price by 15% and
bids by 12%.

Gallery featuring increases final listing price
by 11% and bids by 15%.

Featured Plus! Listings increased final price by
47% and bids by 65%.

Many sellers develop a features usage strategy by
monitoring listings in the categories they sell.

Maximize your ebay Store

Try listing items with a lower average sales
price in your eBay Store. This will also allow
you to merchandise these items using the
Merchandising Manager feature (offered through
Featured and Anchor Stores) and take advantage
of the Store Inventory's lower cost insertion fee.

In addition, opening an eBay Store can
significantly increase a seller's gross sales
on average, a seller realizes a 25% incremental
increase in gross merchandise sales (GMS) after
opening an eBay Store.*

Try New Listing Strategies

Try multiple selling formats among your product
types. Fixed Price auctions, multi-item BIN,
wholesale lots and other item "groupings" can help
allay high costs. Reduce your cost of doing business
on eBay by testing and integrating $1 No Reserve
listings into your selling strategy. Start items
(or a portion of item listings) at a low price,
such as $1 No Reserve. Often times, these items
sell above retail value due to the excitement a
low starting price causes in the marketplace.

Look to the Community

Check out what other sellers on the site are
currently doing to sell items on eBay. The
community boards are also a great place to find
helpful information on new listing strategies
direct from the community of sellers.

Do your homework

Review category specific information and data to
help grow your business and increase productivity
and profits.

Read the monthly Seller Newsflash for innovative
ideas from other sellers and eBay. If you do not
currently receive this Newsflash, you may receive
it in your email inbox by visiting the link below
and updating your communication preferences to
receive 'eBay Email'.

eBay's Seller Central

Provides monthly information on categories with
high buyer demand. This information can be
invaluable when testing new products and expanding
your eBay business.

Experiment

Only you know what works best for you. Try
different things start by taking risks with low
cost items first and ladder your way up to high
average sales price items.

For example, there are sellers who sell laptop
computers on ebay starting at $1 every day.

* Please note: We cannot make any representation
that a seller's specific item's final price, bid
count, and conversion rate will increase by the
weighted averages noted.

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