By Anil Valvi
You might think that it is not important for you to write call to action in your blog post. But, is it so?
If you want your readers to leave their
comment on your blog, you write call to action. If you want your readers
to follow you on Twitter and become your fans on Facebook, you write
call to action. If you want your readers to sign up to your mailing
list, you need call to action. The same is true when you promote your
product to your blog readers. You need call to action. So, call to
action is important for your blog, and it is necessary for you to learn
about how to write it effectively.
Here are 5 creative ways to write
persuasive call to action in your blog post:
1. Don’t Be Afraid To Ask People to Do Something after Reading Your Post
Many
bloggers are afraid to write call to action because they don’t want to
come up as pushy and demanding toward their audience. But, this is just
not true. When you write a call to action, you are not being pushy or
demanding toward your audience. In fact, you are motivating and
encouraging them to take the next action. You are not forcing them. You
merely invite them to do so. So, don’t be afraid to ask people what they
need to do next after reading your blog post. This is important,
because when you feel afraid, you won’t be able to write an effective
call to action and it will not be compelling enough to motivate your
readers.
2. Tell Them the Benefit of Taking Action
You
have to remind your audience about the benefit of taking action in the
end of your post. It’s not about the benefit for you or your blog, but
it is about the benefit that your readers will instantly get once they
do the proposed action that you ask them to do. For instance, if you
want them to sign up to your mailing list, you should tell them about
the benefit of signing up to your list that they can get instantly.
Remember, people will not be motivated to do something unless they can
get the advantage of doing it. And it is much better if they can get the
advantage instantly instead of later.
3. Make It the Next Logical Step
Make their
action the next logical step that they should do after reading your blog
post. It will go like this. If your readers love your content,
logically they will want to get more content, right? Thus, if they want
to get more content from you, logically they should stay tune with the
latest updates on your blog. In order to do this, they need to follow
you on social media because you will always post the latest blog updates
there. So, it’s the logical step that they have to do. If your call to
action can become the logical step that your audience can do after
reading your content, they will just go with the flow. But, if the call
to action is completely off-course for them, then they will not respond
well.
4. Give Them Time Limit
People are
constantly buying limited edition products because of one thing: lack of
availability. The rarer something is, the more demand it will get,
provided that it has good value to offer. So, it can be applied to your
call to action as well. When you give your readers the time limit to
take action, you will be able to encourage them to take action
immediately. For instance, if you are giving away an exclusive offer to
your mailing list subscribers for only the next 7 days, your readers
will be willing to sign up to your list immediately just to get a grab
on your offer. But, if there’s no time limit, your readers will not feel
the sense of urgency to join your list. As a result, it will give less
positive response for your call to action.
5. End with a Question
When
you ask question to someone, he or she will naturally answer your
question. Try it with your call to action. If your call to action is a
question, then naturally your readers will respond to it. This is true
when you are asking your readers to leave their comment. Once you write a
full blog post, you will end it up with a question: “What about you? Do
you have some other ideas that you want to share?” And it will
automatically motivate people to write comment to share their ideas.
Thus, the discussion will start. So, it’s a good strategy for you to end
your blog post with a question in order to encourage people to take
action immediately.
Those are some creative ways to write
persuasive call to action in your blog post. If you want your readers to
engage with you and become an active part of your blogging community,
writing an effective call to action for your blog post is necessary. If
you apply those creative ways for your call to action, you’ll get better
response from your blog readers.
