Is Social Media Necessary For Getting New Customers?

By David Cuevas

Being a successful entrepreneur requires the ability to develop potential customers by using any means necessary. If you are not currently active on social media marketing channels like Facebook, Twitter or LinkedIn, you can bet your competitors are and they are producing significant results.

83% of marketers indicate that social media is important for their business.

The number of businesses that say Facebook is critical or important to their business has increased by 75%.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Still think social media is a fad? Here are some usage stats for you.

• The fastest growing demographic on Twitter is the 55-64 year age bracket. This demographic has grown 79% since 2012.
• The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
• For Facebook, this group has jumped 46%.
• For Google+, 56%.
• YouTube reaches more U.S. adults aged 18–34 than any cable network.
• Every second two new users join LinkedIn.

Social media can also be used to help you find more details about your business than you ever imagined possible. An example of the power of social media is the use of hashtags and trending topics, which allow you to find specific information about your company, what people may be saying about it, or even find insights regarding the market in which you are involved.

Now What?

Social media is a vital tool that is readily available and will help your business reach new customers and grow in ways – and at speeds – that more traditional marketing can’t accomplish. As the statistics above show, social media usage has gone mainstream. Because people are spending significantly more time on social media sites, the battle for the attention of all of these eyeballs has also intensified.

Develop effective social media campaigns. 

Social media marketing is now becoming a necessity for most businesses.

Companies MUST move in this direction by allocating resources to sites like Twitter, Facebook, LinkedIn, Google+ and Pinterest. While costs have increased, the rewards are significant. Social media has quickly become the best way to develop social influence and increase brand awareness on the web.

Be sure to implement social media into your marketing campaign today, as it will be the best way to keep up with those around you.