by Kimberly Palmer
Yahoo! Buzz
With lay-offs and dropped benefits causing more workers to get nervous about the security of their next paycheck, some people are hustling up extra cash on the side. Through websites, handcrafted products, and other creative endeavors, anyone with a few spare hours a week can give their bank account a boost.
Here are seven ways to Generate Additional Dough:
Launch a brand.
When Kimberly Seals-Allers, former senior editor at Essence magazine, was expecting her first child, she discovered that black women face higher risks during childbirth and pregnancy. "I realized we were a special group, and I wanted to write a book about everything in black women's lives. Not just pregnancy, but money, men, and myths in our community? [I wanted] to create a new way forward."
Her first book, The Mocha Manual to a Fabulous Pregnancy, turned into a series (the next book, The Mocha Manual to Turning Your Passion Into Profit) as well as an online magazine, maternity line, and consultancy. Seals-Allers also licensed use of the Mocha Manual name to create an instructional DVD that's sold at a discount chain and supermarkets.
Seals-Allers, who started working on the Mocha Manual concept before leaving her full-time magazine job, says one of the hardest parts was giving up that regular paycheck. "I had a great job, but I wanted something more for my life," she says. One of the biggest misconceptions about going solo, she says, is that it provides more leisure time. "You will work harder than ever before, but it's more rewarding because it's for yourself," she says.
Start a blog.
Barbara Saylor, 37, started her blog, Capitol B, after working in communications to give herself another outlet for writing. "I always wanted to share things with my friends and the DC community," she says. She uses Wordpress.com, the free blogging site, so her costs are minimal, and she partners with local businesses and charities to give them publicity. While she's still in the beginning stages, she plans to eventually make money through those partnerships. While she doesn't want to run banner or pop-up ads on her site, companies may pay for the publicity of being listed as partners, for example.
The key, Saylor says, is to find a niche. "How are you going to do something that's different from the millions of blogs out there?"
Create a website.
Building up content and an audience are the two keys to making money from a website, says Paul McFedries, author of The Complete Idiot's Guide to Creating a Website. Then, there are three ways to make money off of it: First, by running advertisements through a program such as Google AdSense, which matches up ads with the content on your site. A website about dogs, for example, might feature ads for shelters and dog food. Second, through affiliate programs such as Amazon.com, which share book sale profits with websites that refer customers. Third, by selling products related to the website, such as a T-shirt designs or arts and crafts. By using third-party sites including Amazon Marketplace or Etsy.com, you don't even have to run the e-commerce side of things yourself.
Write for another website.
Maria O'Brien, 27, earns about $1,500 a month by writing articles for eHow.com, a site that posts contributions and then shares revenues from online ads with the writers. O'Brien, who writes about personal finance, nutrition, and careers, says, "If you can string together coherent sentences, you can write for eHow." Building up enough traffic to earn as much as O'Brien can take time; some newcomers earn just a few dollars a month when they start out.
Candace Crockett, a 24-year-old stay at home mom in Seattle, started writing about parenting, health, beauty, and other topics for eHow.com after her daughter was born. She made $4 the first month and is learning how to earn more by writing articles that are more easily found through search engines. This month, she's made over $200, which covers her student loan and credit card payments. She estimates she spends about an hour a day working on the articles.
For O'Brien, who has been supporting her family more as her husband's construction business has suffered with the economy, it's been what she calls "a blessing for our family."
Design t-shirts.
Companies such as CafePress.com allow people to design and sell their T-shirts for a cut of the profits. According to the company's website, some users earn over $100,000 a year. But it's not always easy: Jen Goode, who earns enough through CafePress to pay her mortgage each month, found success after a year and a half of long, sometimes 16-hour days. Her time is spent creating designs and then uploading them. She has uploaded about 2,500 designs, many of which are cartoon oriented, including the popular penguin-series. For her, she says, the secret has been to make many different images that are steady sellers, as opposed to creating one or two megahits. Now, she says she doesn't need to put as much time into her shop because she has such a large inventory of designs.
Make films.
Glenn Pieper, 45, teamed up with DemandStudios.com (owned by Demand Media, along with eHow.com), to produce Spanish language videos. He earns $3,000 to $4,000 a month working around 40 hours a week. He says he didn't have a film background, but learned by practicing. "It's always a different subject, and I enjoy the freedom and creativity," he says. Plus, Piper adds, "There are no deadlines, no stress, and the pressure just comes from myself. You can't get laid off."
Sell other people's products.
Make-up companies such as Avon and Mary Kay are always looking for new sales representatives, as are other companies such as kitchen products seller Pampered Chef. "If you don't have to make a big investment to get into it, it's probably not a bad idea," says Marcia Brixey, author of The Money Therapist. But she warns people to stay away from businesses that require sellers to make significant up-front purchases that they might not be able to unload.
Ways to Make Extra Money
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