The Future of Bing Cashback

Cashback was successful for many advertisers, delivering great ROI and giving customers outstanding rewards from our advertising revenue. Unfortunately, it did not deliver the scalable change in Search behavior that Bing had hoped.

We will be hearing more from Bing later this summer on the evolution of Cashback. In the meantime, they are focusing their teams on delivering a seamless experience in their Search Alliance with Yahoo!

For customers, this means that it’s business as usual and they can earn Cashback until July 30th at midnight PST. After that, Cashback will discontinue, and customers will be able to redeem any cashback they have earned, and Microsoft will provide 12 months of customer support to ensure a smooth transition.


Some key notes that apply specifically to exisiting Cashback Shopping business:

• Continue sending and updating feeds

• Merchant Center will be retired on September 29, 2010. Its migration to adCenter has been postponed, no further action is needed from advertisers

• The original CPC feed program is also being discontinued as of July 30, 2010.

• Bing is evolving Cashback Shopping into a new free feed program. They will have more details in the next few weeks.


More from Bing...

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Bing Cashback