Google Offers New Keyword Research Tool

by Barry Schwartz

Google has a beta version of a new keyword tool available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.

The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig
deeper into it yourself.

Paid Search Strategy

Paid Search is a non-intrusive form of online marketing that connects Marketers
and Search Engine users at the precise moment that the user is seeking information. This core component of Paid Search will lead to some of the highest ROI available
through Online Channels. The most difficult part of Paid Search is effectively
balancing all of the data and tools available to achieve or exceed an advertisers' goals.

What you'll find in this section is a list of available levers at your disposal in addition to campaign management strategies that have been found to be successful with online sellers.

Tools for Keyword Discovery

With so many keyword discovery tools available to self-service Paid Search users, how do you know which ones to use? This article will review the Google options available to self-service Search users to clarify the purpose of available tools and detail the ideal scenarios for their use. The most important aspect of any keyword discovery tool is to be able to block out the noise and recognize the best opportunities.

Learn about:

• Using Keyword Term Generators
• Using Google’s Keyword Tool and Search Based Keyword Tools
• Additional keyword tools available from Google and when they should be used

Use WordStream’s Free Keyword Tool
Get Fast, Accurate Keyword Results. Start Your Keyword Research Today. The Free Keyword Tool is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches. This means that you get more keywords returned FASTER, for FREE! For more information on The Free Keyword Tool read our Keyword Tool.
WordStream.com/Free-Keyword-Tool

Google Suggest Keyword Suggestion Scraper Tool
This tool grabs the top queries from Google Suggest, Google search result counts, and links through to our SEO Book keyword suggestion tool.
tools.seobook.com/general/keyword-information

Google AdWords Keyword Tool
Use the Keyword Tool to get new keyword ideas. Select an option below to enter a
few descriptive words or phrases, or type in your website's URL.
adwords.google.com/select/KeywordToolExternal


What are some advanced tips for using the Keyword Tool?

The Keyword Tool is a great way to find new keywords for your ad campaigns.

Try using it to:

• Find keywords based on your site content.
Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website, or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords. (This feature is available only in some languages.)

• Create new, separate ad groups with similar keywords.
We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms. See examples of ad groups promoting a single product or service and multiple products or services.

• Identify negative keywords.
The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose you sell cut flowers and you give the Keyword Tool the keyword 'flowers.' It may suggest the related term 'gardens,' and you may want to add that term to your ad group as a negative keyword. That will keep your ad from showing on searches for 'flower gardens' or similar terms. This helps make sure only interested customers see your ads.

• Find synonyms - or not.
The Use synonyms box in the Descriptive words or phrases option is always checked by default. (This means it might suggest 'bed and breakfast' as a synonym for the keyword 'hotel.') If you uncheck the box, the tool will suggest only keywords that contain at least one of the terms that you entered.

• Specify a language and location.
If you're using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure you set the Keyword Tool to that language and location.

• Start broad and then get specific.
Try broad terms like 'flowers' in the Keyword Tool first. Then try specific terms like 'red roses' or 'miniature cactus.'

Need more in-depth ideas?

Try the Search-based Keyword Tool. While it shares
some features with the Keyword Tool, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties), based on your URL. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and Ad/Search share.

Customizing the Statistics Table

You'll notice the following three columns included in your Keyword Tool results:
Advertiser Competition, Local Search Volume: [Last Available Month], and Global
Monthly Search Volume. You can show additional columns or hide any of the visible
columns by following these instructions:

1. Click the Choose columns to display drop-down menu.
2. Select a column that you'd like to show or hide.
After the table updates, you can select another column to show or hide, and so on.
3. Select Show all to see all columns.
4. Select Show defaults to restore the three columns that were showing originally.

Google AdWords Traffic Estimator
Get quick traffic estimates for new keywords without adding them to an account
or using the AdWords sign-up wizard.
adwords.google.com/select/TrafficEstimatorSandbox