from the GoogleWebmasterCentral.blogspot.com
If you run an e-commerce site and you'd like your products to be eligible to be shown in Google search results, then check out their "Product Search for Webmasters" video. In addition to the basics on Product Search, this video will cover:
• Attributes to include in your feed
• Improving products' rankings by including custom attributes in your feed
• When product listings expire after 30 days
• How often to submit your feed
Best Practices for Product Search
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