Four Simple Tools That All Website Owners Should Be Aware Of
This month, you don't get just one tool, but a whole entire arsenal of four you can
use together to help boost your traffic, as well as your search engine rankings!
a) Alexa.com, most of our readers may know about this, but in case you don’t, it’s a tool bar that will enable you to go internally into a site and can provide you with traffic and link information.
Many times you will want to check traffic if someone is selling a $39.00 product,
they should have a lot of traffic. If you are selling a $2,000 product, you don’t need as much traffic. It will also show you addresses of sites that are linking in, the contact phone number, the e-mail address of a site owner and search engine ranking.
Would you want to purchase a traffic tool from a site with no traffic?
b) The next thing to help with your SEO (Search Engine Optimization/ranking) is to
check and see if your webdesigner (I do this constantly with the websites I build for my clients) has got your META tags entered properly.
There are lots of variables here and the robots change their parameters all the time. You can go to this site and it will run a free analysis. Then, it will also let you regenerate the code the way it should be.
Drive higher quality traffic to your website.
Check out websitesubmit.hypermart.net/metataganalysis.
c)We all know about link exchanges. They help with getting you traffic and most
importantly they help your search engine ranking. Link exchanges work by websites
trading links or advertising each other's site. It's as simple as contacting a website owner and asking, "I'll place a link on my site to your site, if you would
do the same for me."
There are many free systems you can install on your site. The one I've used for my
clients is cplinks.com/cpdynalinks. We like it because it's automated and your link
partners can set up their link without you spending a lot of time.
You want activity on your site (traffic). SEO robots visit your site more when there are changes. It’s like, would you read the Wall Street Journal if it said the same thing everyday?
Also this serves as a way to advertise your site free on other sites. When helping
students achieve higher rankings on the Google search engine, we've found this to be
one of the most powerful ways to get your site to appear near the top on the first
page. After you have about 40-60 links pointed at your site, watch your ranking
skyrocket to the top!
d) Next, you need link partners. This site lets you select the categories you are
looking for link partners in and it sends a request to all members inviting them to
link with you.
It’s a super tool and again, it's free. You need links. Not just any links, but
high-quality, relevant ones.Go to value-exchange.sitesell.com.
More about SEO strategies in future newsletters...
TOOL OF THE MONTH
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1 comment:
"Given the fact that Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate most of the time."
When we used this at the company I was involved with, I sort of suspected that the results we were seeing were not very accurate as you point out, the ranking results are only shown for those who actually install the tool bar.
But, it still is one of many tools out there to give some idea or gauge to use for looking at traffic to a site.
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